Abstract
To examine risk characteristics of health threats during global outbreaks, this study linked the psychometric paradigm of risk and issue attention cycle to content analyze 1,626 news articles during the avian and swine influenza epidemics. The results revealed that journalists used different types of risk information, across the issue attention cycle, to emphasize the risk characteristics of each influenza: Risk characteristics of dread, catastrophic potential, and familiarity were emphasized in the waxing rather than in the waning stage of Avian influenza; in the waxing and waning stages, swine influenza was conveyed as a dreadful disease, through different risk information.
Keywords
Content Analysis, News Coverage, Psychometric Paradigm of Risk, Influenza
Cite this work
Fung, T. K. F., Namknoong, K., Kim, J., & Lai, P. Y. (2022). Linking Psychometric Paradigm of Risk and Issue Attention Cycle: Risk Information in News Coverage of Avian and Swine Influenza Global Outbreaks. Science Communication, 44(6), 719-758. https://doi.org/10.1177/10755470221138625
Remark(s)
The preliminary version of this paper titled “Integrating Psychometric Paradigm of Risk and Issue Attention Cycle: A Study of Risk Information in News Coverage of Avian and Swine Influenza” was presented at the 104th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC) and was awarded the Top Faculty Paper Award in the Communicating Science, Health, Environment, and Risk (ComSHER) Division in 2021.
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